'Why is it so Hard to see Black and Blue?' #TheDress features in Compelling Domestic Abuse Campaign


Last week, the internet went into a complete meltdown over whether this dress was black and blue or white and gold.


Even people at work went into a frenzy and were completely divided. I was always team black/blue whilst several colleagues, including my boyfriend, were firmly team white/gold. (I never saw it).

Well the dress, which even has it's own hashtag #TheDress, has hit the headlines again this week but for more proactive reasons.



The Salvation Army have released this powerful domestic violence campaign with the motto, "Why is it so hard to see black and blue?" featuring a heavily bruised women wearing the white and gold dress.

The South African branch have created this poster to utilise the publicity that this dress previously got and convey a compelling message about Domestic Abuse.

The image itself gave me goosebumps, but the facts of Domestic abuse are even more chilling. 

According to Refuge

  • 2 women are killed every week in England and Wales by a current or former partner - 1 every 3 days 
  • 1 in 4 women experience domestic violence over their lifetimes and between 6-10% suffer domestic violence in a given year
  • Domestic Violence has a higher rate of repeat victimisation than any other crime.
  • Every minute police in the UK receive a domestic assistance call - only 35% of domestic violence incidents are reported to the police 
  • On average, a woman is assaulted 35 times before her first call to the police

But it's not just women who suffer from Domestic Violence.


  • In 90% of domestic violence incidents in family households, children were in the same or the next room
  • In over 50% of known domestic violence cases, children were also directly abused 

According to Mankind.org


  • 38% of domestic abuse victims are male. For every 5 minutes, 3 will be female and 2 will be male.
  • 7.1% of women and 4.4% of men were estimated to have experienced domestic abuse in 2013 equivalent to an estimated 1.15 million female and 720,000 male victims
  • 30% of women and 16.3% (1 in 6) of men have experienced domestic abuse since the age of 16

A spokesperson for the The Salvation Army said: "The Salvation Army see the devastating effects of domestic violence on women, men and children every day. We support people who are affected in our human trafficking work, our specialist services, Lifehouses and community centres.

"We know that one in four women are victims of domestic violence in the UK; this innovative and powerful campaign by the The Salvation Army in South Africa highlights that domestic violence is often overlooked by society. We hope this image helps people to see the true impact of this crime."

The mythical white and gold dress has even been specially manufactured for Comic Relief and has been auctioned on Ebay. The auction ends today, International Women's Day, currently there are 44 bids at £620.00.

Do you find it hard to see black and blue?

Don't suffer in silence.

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